Is Ulta Beauty Stock a Buy?
The most successful companies identify trends before their rivals do and then take maximum advantage of them. In the beauty industry, Ulta Beauty (NASDAQ: ULTA) executed that strategic plan to perfection in the 2010s, capturing consumer demand for beauty products by offering in-store salon experiences that helped boost sales while giving customers everything they wanted under one roof.
Even before the coronavirus pandemic hit, though, Ulta had seen its growth slow. Now, temporary store closures have put Ulta in the same unprecedented situation as most of its retail peers, and share prices have reacted accordingly. Despite its strong history of success, Ulta has some investors fearing what the future will bring.
Now's a good time to take an objective look at Ulta Beauty to see whether it has what it takes to recover amid all the uncertainty.
Source Fool.com
