Is Wal-Mart Making a Millennial Marketing Mistake?
The first rule about marketing to millennials is that you should not talk about marketing to millennials.
There's nothing less cool than trying to be cool, but that hasn't stopped numerous companies from doing it. Countless brands have slapped emojis on their ads, tried to create clever memes, or used no-longer-clever text abbreviations (LOL, IMO, YOLO) to try to appear hip in an effort to woo millennials. More often than not, those attempts come off as genuine as the Pillsbury Doughboy's efforts to rap in a 1989 commercial.
It's a transparent, hopeless effort that has sunk restaurant chains including Chili's and Applebee's. Both of those chains learned that adding sriracha, kale, salted caramel, and whatever else young people supposedly like to their menus did not result in a flood of millennial customers.
Source: Fool.com
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