Is a Second-Quarter Amazon Prime Day Here to Stay?
Amazon.com (NASDAQ: AMZN) will hold its annual Prime Day earlier than usual this year. Amazon held Prime Day in July from its inception in 2015 through 2019, but delayed it until October in 2020 amid the coronavirus pandemic. While COVID-19 forced Amazon to postpone the shopping holiday in some countries this year, it's taking place in the U.S. on June 21 and 22.
A second-quarter Prime Day may make more sense for Amazon going forward than moving it back to July next year. Here's why and what it means for investors.
Image source: Amazon.com.
Source Fool.com
