Is a Second Amazon Prime Day Shaping Up to Be an Annual Occurrence?
Amazon (NASDAQ: AMZN)'s Prime Day(s) are an iconic event for e-commerce. Rival companies typically have sales events going on at that time (this year it was July 11-12) in an effort to try to divert consumers away from shopping on Amazon because they know how big of a sales event it will be.
Last year, the company had a second Prime Day event in October. And this year, it repeated the pattern. Should investors expect this to be a regular occurrence for the business, and is it a good move, or will it just end up shifting sales from Black Friday?
Earlier this month, Amazon had a two-day event it calls its Big Deal Days, which was, effectively, a repeat of Prime Day(s) packed with deals and special promotions for its customers. Here were some of the highlights from the latest event, according to data from market research company Numerator:
Source Fool.com
