It's Official: Twitter Launches "Blue" Subscription Service
Following months of speculation and leaks, Twitter (NYSE: TWTR) has at long last announced its first subscription service, Blue. It's been nearly a year since the company confirmed that it was considering some type of subscription service, with CEO Jack Dorsey emphasizing that any such offering must be "complementary" to the core advertising business as part of Twitter's efforts to diversify revenue streams. That distinction is important, as speculation around social media companies launching subscriptions is typically predicated on the idea that users could remove ads.
Here's what you need to know about Twitter Blue.
Image source: Twitter. Image copyright Atsushi Nakamichi for Twitter, Inc.
Source Fool.com