It's Time Gap Just Got Rid of Banana Republic
Banana Republic is hoping nostalgia can turn around a brand that hasn't been relevant in decades. It wants to go back to the future with a brand reinvention that winks at its heritage of safari couture, but with a modern twist.
In reality, Gap (NYSE: GPS) should just retire the tired, troubled retailer by closing it down or selling it off. It could then invest the proceeds into its growing, more authentic labels like Old Navy and Athleta.
There was a time when Banana Republic was considered cool, but that was years ago, decades even, and shaking the sand out of its Indiana Jones-style wardrobe won't spark interest with today's consumer.
Source Fool.com
