Kroger Finds More Success Marketing Plant-Based Meat Substitutes
Demand for plant-based meat substitutes like the burgers from Beyond Meat (NASDAQ: BYND) is already strong, but the growth outlook might be brighter than investors thought.
Kroger (NYSE: KR) on Thursday revealed that a few modest tweaks to its marketing approach helped those sales rise more than 75% in recent months compared with stores that were not participating in the study. Specifically, the supermarket giant moved meat substitutes over to the meat section of its stores rather than keeping them in the traditional refrigerated food sections. This shift helped sharply increase the number of customers who tried out the products. On average, consumers purchased 23% more plant-based meat products under this approach.
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Source Fool.com
