Kroger Is Aiming for Florida -- Without Opening a Single Store
It's been a good year for Kroger (NYSE: KR), whose share price is, as of this writing, up nearly 29% over the past year. But to keep up its momentum, the supermarket giant will need to do more than just continue to offer a wide range of goods at competitive price points. It'll also need to embrace a key trend that's emerged during the pandemic: grocery delivery.
Online grocery orders exploded in 2020 when shoppers opted to stay home and have food brought to their doors instead. Now, consumers fears may not be driving that trend so much as the convenience factor.
Buying groceries takes time, so at this point, it's a task many consumers would much prefer to outsource. Now, Kroger is taking aim at a new market. And it's doing so without so much as having to open a single store in the vicinity.
Source Fool.com
