Kroger Stocks Impossible Burgers in 1,700 Stores
America's largest supermarket chain and second-largest retailer, Kroger (NYSE: KR), started offering Impossible Foods' vegan burgers today at 1,700 of its locations. The Impossible Burger and other products, 100% plant-based and featuring both soy and potato protein, were already sold at approximately 2,700 grocery stores prior to today's Kroger launch, according to Reuters. The new alliance will bring Impossible's retail presence up to a beefy total of approximately 4,400 outlets.
Kroger is offering the new plant-based meats for sale for both delivery and curbside pickup, as customers try to reduce contact in order to avoid the coronavirus pandemic. Getting its various foods onto Kroger's shelves represents an "18-fold increase" in its 2020 retail space gains, according to a company statement. This brings it approximately 40% closer toward realizing its goal of a "50-fold" footprint increase this year.
Image source: Impossible Foods.
Source Fool.com
