Latin American E-Commerce Purchases Hit New All-Time Highs. Here's the Biggest Winner
E-commerce in Latin America is still in its early innings, with online purchases accounting for just 4% of total retail sales in 2019. By contrast, digital purchases represented about 11% of total sales in the U.S. during the same period, showing that there's plenty of room for growth in the nascent market.
The COVID-19 pandemic accelerated adoption of e-commerce in many markets around the world. Consumers opted to order online and have packages delivered rather than risk venturing out and contracting the disease.
This was especially true in Latin America, where 13 million consumers made an e-commerce purchase for the first time last quarter, according to payment processor Visa.
Source Fool.com
