Look Out, Spotify: Amazon's Gunning for Your Free Subscribers
Over the past couple of years, e-commerce leader Amazon.com (NASDAQ: AMZN) has been making serious inroads into the digital advertising space. The company generated year-over-year growth that easily exceeded 100% in the first three quarters of 2018, just missing the triple-digit mark with 97% growth in the fourth quarter. The company has left no stone unturned, exploring a number of avenues to advance its advertising ambitions.
Early this year, Amazon launched IMDb Freedive (since rebranded as IMDbTV), an ad-supported streaming video service that started in the U.S. and has since expanded to Europe. Shortly thereafter, the company rolled out a free ad-supported streaming music service exclusively for users of its voice-activated Echo smart speakers.
Now Amazon has taken a step that should have Spotify (NYSE: SPOT) management shaking in their digital boots.
Source Fool.com
