Look at Amazon's Newest Prime Benefit
Amazon (NASDAQ: AMZN) has packed Prime full of new benefits year after year. What started an unlimited two-day shipping program has quickly expanded into video and music streaming, digital photo storage, free ebooks and magazines, and exclusive access to certain products on Amazon's marketplace, among other things. Amazon is about to add yet another reason to become a Prime member.
Following the close of its Whole Foods Market (NASDAQ: WFM) acquisition -- scheduled for August 28 -- Prime will become the customer rewards program at the grocery chain. In a press release announcing the closing date, Amazon said, "Prime members will receive special savings and in-store benefits."
It's not a real surprise that Amazon is working to integrate Prime with Whole Foods. Prime has become one of the pillars of Amazon's business. With around 80 million Prime members in the U.S., it could help Whole Foods take a larger share of the grocery market.
Source: Fool.com
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