Look for Heated Tobacco to Lift Philip Morris International in Q4
Philip Morris International (NYSE: PM) is in the unique position of trying to disrupt not only its industry but its own business as well. CEO Andre Calantzopoulos maintains that vapor, not smoke, will define its future even as some analysts begin to express skepticism that electronic cigarettes will have the long-lasting impact they once thought they would.
While Philip Morris heated tobacco device IQOS is still new to the U.S. -- which is the world's biggest e-cig market, meaning it may very well upend the order of things one day -- that's not going to be the case for when the global tobacco giant reports its fourth-quarter earnings results on Wednesday, Feb. 6.
Image source: Philip Morris International.
Source Fool.com
