Lululemon Is Making a Genius Move -- Here's What Smart Investors Need to Know
Investors want their companies to set clear long-term goals and achieve those goals. It sounds simple, yet not many companies do it. One rare example is Lululemon (NASDAQ: LULU), seller of premium athletic apparel and accessories.
While many businesses are cutting back their growth targets in the face of a possible recession, Lululemon is pursuing its growth strategy with a steadfast focus. The recent news of the company's entry into the Spanish market is going relatively unnoticed, but it provides another validation that Lululemon is deftly navigating the macro headwinds of historically high inflation and uncertain economic conditions to march toward the goals it has set out for itself. Let's discuss further why taking a closer look at Lululemon will be a smart decision for investors.
Lululemon opened its first store in 1998 out of a small yoga studio in Vancouver, Canada. Since those humble beginnings, the company has emerged into a giant with $36 billion in market cap and one of the most dominant and beloved consumer brands. And, more importantly, the company has produced market-crushing returns for its investors since going public in 2007 (1,781% returns vs. S&P 500's 162% over the same period).
Source Fool.com
