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Mapping the Obstacles Ahead for Harley-Davidson


In this Market Foolery segment, host Chris Hill and Motley Fool Funds' Bill Barker discuss the future of America's iconic motorcycle company -- and it doesn't look strong. As the recent analyst report notes, millennials just aren't as into motorcycles as boomers and Gen Xers were, and the Harley-Davidson (NYSE: HOG) brand has less cachet with them. The report predicted years of shrinking sales ahead, but unlike Chris, Bill isn't surprised that HOG shares only wobbled.

A full transcript follows the video.

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Source: Fool.com

Harley-Davidson Inc. Stock

€32.80
-2.100%
A loss of -2.100% shows a downward development for Harley-Davidson Inc..
Harley-Davidson Inc. is currently one of the favorites of our community with 8 Buy predictions and no Sell predictions.
As a result the target price of 42 € shows a positive potential of 28.05% compared to the current price of 32.8 € for Harley-Davidson Inc..
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