McDonald's Bulls Need a Reality Check
McDonald's (NYSE: MCD) has reinvigorated its business in the United States and globally. That has happened partially through menu innovation and partly through technology.
The company, which reported a 6.6% comparable sales increase globally in Q2, has also seen its stock move in the right direction. After opening 2017 at $121.86, McDonald's shares closed on August 14 at $157.26, a 29% increase.
That's a very optimistic increase fueled in part by CEO Steve Easterbrook's comments in the Q2 earnings release:
Source: Fool.com
McDonalds Corp. Stock
€232.85
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