McDonald's New Chicken Sandwich: Too Little, Too Late?
McDonald's (NYSE: MCD) is finally ready to do battle in the Chicken Sandwich Wars. Well, sort of. The burger chain recently teased on social media that it would be testing a new spicy chicken sandwich in Knoxville, Tennessee, and Houston through January. Presumably, the chain would roll it out nationally afterward if successful.
While McDonald's franchisees have been clamoring for a chicken sandwich that could compete against Chick-fil-A, Popeyes, and Wendy's (they even threatened to develop their own because of apparent inaction by the restaurant's headquarters), coming up with one at such a late hour means it will be almost as bad as if the chain never introduced one.
Image source: Getty Images.
Source Fool.com
