Modern Meat Partners with Real Vison to Produce Plant-Based Performance Bars and Meal Kits for High Performance Cognitive Athletes, Students, and High Strain Mental Activities
VANCOUVER, BC, AUGUST 25, 2021- Modern Plant-Based Foods Inc., (CSE: MEAT) (”Modern Plant-Based Foods“) or (the “Company“), an award-winning plant-based food company, is pleased to announce that its meat alternative brand, Modern Meat, has entered into a partnership agreement with Real Vision Foods, LLC ("Real Vision"), a natural food manufacturer with the capability of producing and distributing significant volumes of Modern Meat proprietary plant-based bars and meals targeted towards high performance cognitive athletes.
Real Vision creates products with distinctive great taste and nutritional density by selective sourcing of biodiverse ingredients, resulting in positive social, economic, and environmental impact through the supply chain. Its management team has over 100 years of experience working with companies such as at General Mills, Pepsi and Yum Restaurants. The principals have provided over 250 different stock-keeping units to retail, mass merchandise and club store supply chain, with branded and private-label applications in United States and Canada.
“Currently in the market there are numerous food and supplement choices available for athletes involved in physical activities that promote muscle growth, recovery, and endurance. However, we’ve identified a gap in the market. We recognize that high performance cognitive athlete’s diet should be similar to that of other competitive athletes, yet they also require added nutrients, which will increase circulation in the brain. We are looking to address the need by developing high protein, nutritious plant-based bars and meals to provide these athletes and students with foods which will release energy quickly while still maintaining the glycemic level of the body,” explains Tara Haddad, Founder and CEO of Modern Plant-Based Foods.
A recent study showed that the amount of cortisol produced by an cognitive athlete is about the same level as that of a race-car driver, this combined with a high pulse sometimes as high as 160 to 180 beats per minute, which is equivalent to what happens during a very fast run, almost a marathon. In turn, opinion showed that contemporary sports are just as demanding as most other types of sports, if not more demanding.
“We are getting involved at a time when plant-based alternatives are top of mind for many consumers. The global dietary supplements market size was estimated at USD 140.36 billion in 2020 and is expected to reach USD 151.85 billion in 2021 with steady growth trends leading towards plant-based alternatives. We have already identified potential suitors and customers for these plant-based nutrient bars and meals with discussions underway to ensure scalability and wide distribution. This joint venture with
Real Vision will be effective immediately with plans to roll out products via ecommerce and retail by year end,” said Tara.
About Modern Plant-Based Foods
Modern Plant-Based Foods is a Canadian food company based in Vancouver, British Columbia that offers a portfolio of plant-based products including meat and dairy-free alternatives, soups, and vegan snacks. Our products are available at select restaurants and retailers across Canada including our own Modern Wellness Bars located in Vancouver. We take a holistic approach to plant-based living and understand the importance of providing nutritious and sustainable alternatives to consumers without
sacrificing taste. We want people to feel good about the food they eat which is why we are deliberate in choosing ingredients free of soy, gluten, nuts and GMOs.
Our mission is to change the way food is produced and consumed for the benefit of people, animals, and the environment by using natural plant-based ingredients.
For further information, please contact:
Tanya Todd
Communications Director
604-657-9010
MODERN PLANT BASED FOODS INC.
700 W Georgia St #2500,
Vancouver, BC V7Y 1B3
Cautionary Statement Regarding Forward-Looking Information
This news release includes certain "forward-looking statements" and "forward-looking information" under applicable Canadian securities legislation that are not historical facts. Forward-looking statements involve risks, uncertainties, and other factors that could cause actual results, performance, prospects, and opportunities to differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements in this news release include, but are not limited to, statements with respect to: the Company and the Company's business and prospects; the Company's objectives, goals or future plans; the Company's sales growth, planned expansion, awareness of the Company's brands, increased market penetration and distribution, and the business, operations, management and capitalization of the Company. Forward-looking statements are necessarily based on a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic and social uncertainties; local and global market and economic uncertainties arising in respect of the COVID-19 pandemic; litigation, availability of key product ingredients, legislative, environmental and other judicial, regulatory, political and competitive developments; the ability to effectively expand manufacturing and production capacity; the ability to obtain retail partners to distribute Company products, the success of market initiatives and the ability to grow
brand awareness; the ability to attract, maintain and expand relationships with key strategic restaurant and food service partners; our ability to predict consumer taste preferences; delay or failure to receive regulatory approvals; the sufficiency of our cash to meet liquidity needs; those additional risks set out in the Company's public documents filed on SEDAR at www.sedar.com; and other matters discussed in this news release. Accordingly, the forward-looking statements discussed in this release may not occur and could differ materially as a result of these known and unknown risk factors and uncertainties affecting the Company. Although the Company believes that the assumptions and factors used in preparing the forward-looking statements are reasonable, undue reliance should not be placed on these statements, which only apply as of the date of this news release, and no assurance can be given that such events will occur in the disclosed time frames or at all. Except where required by law, the Company disclaims any intention or obligation to update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
