Molson Coors Plans 'Aggressive' Attack on Hard Seltzer
Molson Coors Beverage Company (NYSE: TAP) is launching its new Vizzy line of hard seltzers next month to gain a larger share of the hard seltzer market, which is growing into a $2.5 billion industry without showing any signs of slowing down.
Although the brewer hasn't been absent from the hard seltzer category -- it does sell its Henry's Hard Sparkling brand -- it also hasn't put much effort into it either. That's all about to change.
Image source: Molson Coors.
Source Fool.com
