NBCUniversal's April Acquisition of Vudu Looks Increasingly Brilliant (and Lucky)
A lot's happened since Comcast's (NASDAQ: CMCSA) NBCUniversal arm inked a deal in April to acquire pay-per-view movie streaming platform Vudu from Walmart. Inspired to learn more about alternatives to traditional streaming subscriptions -- and perhaps bored out of their minds while the coronavirus had them stuck at home -- consumers have widely embraced the so-called transactional video space where Vudu operates.
That's what the latest data from digital television app TV Time says anyway. The app, which tells its users what other content people are watching so they can watch popular programming as well, says people don't mind paying a premium price for the right sort of entertainment. NBCUniversal plugged into the fast-growing business at the best (and luckiest) possible time. It's not huge now, but it's suddenly getting bigger -- fast.
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Source Fool.com
