Netflix Is Seeking Subscriber Growth in India
Netflix (NASDAQ: NFLX) made an interesting change to its service in India this week. When its competitor, Amazon (NASDAQ: AMZN), raised prices for its Prime subscription options, Netflix lowered the prices of its plans.
Subscribers will see their monthly bill fall as much as 60%, with its standard plan going from 499 rupees per month ($6.55 at current exchange rates) to 199 rupees ($2.61). At the low end, subscribers can get access to Netflix's mobile-only plan for just 149 rupees ($1.92) per month (down from 199 rupees per month, or $2.61), which is now less than Amazon's monthly Prime pricing.
Still, Netflix is chasing Walt Disney (NYSE: DIS) and its Disney+ Hotstar service, which is priced as low as 499 rupees per year ($6.55) for mobile-only accounts. Disney made pricing changes in India earlier this year.
Source Fool.com
