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Netflix Is Testing a Freemium Model

TheMotleyFool

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Dominant video streamer Netflix (NASDAQ: NFLX) is testing a new approach to attracting subscribers: Offering free content to give prospective customers a taste. The move comes after the company earlier this year temporarily offered U.S. residents free access to watch To All the Boys I've Loved Before, a teen rom-com, in an effort to get people to subscribe to watch the sequel.

Can the new strategy reinvigorate subscriber growth?

Image source: Netflix.

Source Fool.com

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