Netflix Still Has a Massive International Opportunity
In 2013, Netflix (NASDAQ: NFLX) published its long-term vision for the company, eyeing 60 million to 90 million U.S. subscribers. At the time, it had less than 30 million U.S. streaming subscribers. Sure enough, the company now has around 70 million subscribers in the U.S. and Canada.
While Netflix's success close to home has been great, its international operations now dwarf its U.S. subscriber base. It ended the first quarter with nearly 113 million subscribers outside the U.S. and Canada. And that could be just the tip of the iceberg for Netflix.
Analyst Mark Mahaney conducts a quarterly survey about Netflix and its rivals and uncovered some interesting patterns in this quarter's survey. Satisfaction rates were higher for international Netflix subscribers than for U.S. subscribers. What's more, penetration rates are higher in early international countries like Mexico.
Source Fool.com
