Nike Pilots New Customized Shopping Concept in China
Following up on its commitment to galvanize its digital model, Nike (NYSE: NKE) is launching the next stage of its digital transformation in the form of a new store concept called Nike Rise.
The idea behind the store is to link the digital and in-store shopping experience with the customer's preferences and the community's sporting habits. The first Rise store is opening July 9 in Guangzhou, China.
Image source: Nike.
Source Fool.com
