Nike and Fanatics Ink Collegiate Sports Deal That Casts Both as Winners
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Iconic sports apparel maker Nike and rising sportswear manufacturer Fanatics are enrolling in college together. Sort of.
On Wednesday, the two companies announced a long-term deal that will see Fanatics produce Nike-branded replica jerseys, shorts, and other consumer gear for NCAA programs, allowing Nike to focus on developing finely tuned products for athletes. Similar partnerships in pro sports have already netted the two high grades.
Source Fool.com
