Not Even Tapping Into This Trend Can Help Boston Beer's Samuel Adams Brand
Boston Beer (NYSE: SAM) is about to open a 14,000-square-foot taproom in historic Faneuil Hall in Boston in the shadow of the statue of patriot Samuel Adams, the namesake of the brewer's flagship craft beer.
Although this is the third beer hall it's opened over the past few years, and the trend among beer drinkers has been to drive consumption locally toward such brewpubs, it doesn't seem it will be enough to resurrect the brewer's beer sales.
Boston Beer will be opening its third taproom at Faneuil Hall in Boston on Jan. 30. Image source: Boston Beer.
Source Fool.com
