Nvidia's New Budget Graphics Card Won't Change Anything

While demand for GPUs aimed at training artificial-intelligence (AI) models is soaring, a very different story is playing out in the gaming GPU market. A tough economic environment is impacting consumers, and the pandemic-era boom in PC sales has given way to a bust.

Global PC shipments tumbled 30% year over year in the first quarter, according to Gartner. Sales of graphics cards were no better, despite many PC gamers holding off on upgrading during the pandemic due to low availability and sky-high prices. Unit shipments of graphics cards crashed 38.2% year over year, according to Jon Peddie Research, while the attach rate for desktop PCs tumbled 21% year over year.

This is the environment into which Nvidia (NASDAQ: NVDA) is launching its new mainstream RTX 4060 graphics card. The $299 product could have been a home run, inducing gamers who've stuck with older cards to upgrade. Instead, too many compromises render the RTX 4060 a middling entry in Nvidia's RTX 4000 series.

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Source Fool.com