Peloton Launches New Hardware Products With Lower Price Points
According to a press release from the company, Peloton Interactive (NASDAQ: PTON) is introducing new hardware products at different price points. Previously, the at-home fitness company sold a stationary bike simply called the Peloton Bike and a treadmill called Peloton Tread. The company is lowering the price of Peloton Bike and simultaneously launching a new premium product called Peloton Bike+. The Peloton Tread is now renamed the Peloton Tread+ and the company is launching a cheaper model called Peloton Tread.
The Peloton Bike used to cost $1,995. Now the base model is priced 5% cheaper at $1,895. By contrast, the premium model costs $2,495 -- a whopping 25% increase. The Peloton Tread used to cost $3,995. Now the base model will be 38% cheaper at $2,495. But the premium model (which is actually just the original Tread) will cost $4,295 -- an 8% increase.
Image source: Peloton.
Source Fool.com
