People Think Coca-Cola Only Makes Money From Coca-Cola Beverages, but Half of Its Business Comes From Somewhere You Might Not Expect
Coca-Cola (NYSE: KO) has some of the greatest brand prestige in the world. That's one reason why Warren Buffett has said that he will never sell its stock, and it's the reason the company can charge premium prices for drinks that are similar to those sold by its competitors.
But if you think Coca-Cola makes most of its business from selling Coke-branded beverages, you'd be mistaken.
Coca-Cola's core brand is the Coca-Cola in the red-labeled bottles or cans that you're certainly familiar with. It offers various takes on that trademark brand, such as Diet Coke and Cherry Coke, and it often comes up with new and limited-time flavors. These Coke products account for a large percentage of the company's total volume -- but not a majority.
Source Fool.com
