People Think Roku Makes Money Selling Streaming Sticks and Smart TVs, but 86% of Its Revenue Comes From Something Else Entirely
's (NASDAQ: ROKU) been making set-top streaming devices for consumers' living rooms longer than practically anyone else in the market.
Its little streaming box debuted in 2008 when subscription video on demand was still in its infancy. Since then, it's grown to become a leader in the space. It offers set-top boxes and streaming sticks, and it partners with multiple television manufacturers to sell fully integrated smart televisions. The company recently forayed into offering consumers its own branded television lineup too.
But if you think Roku's making money from the sales of its streaming hardware, you're missing the bigger picture for this company and why it's one of the best ways to invest in streaming media.
Source Fool.com
Roku Stock
€51.08
-0.370%
Currently there is a rather positive sentiment for Roku with 29 Buy predictions and 7 Sell predictions.
With a target price of 93 € there is a hugely positive potential of 82.07% for Roku compared to the current price of 51.08 €.
