Pepsi Releasing New Vanilla and Cherry Flavors
In a move that's likely to bring pleasure to the palates of many fans, PepsiCo (NASDAQ: PEP) responded to popular opinion by launching a campaign to promote its release of two soda flavors. One is a returning favorite, Pepsi Wild Cherry Zero Sugar. The other is a new offering, Pepsi Vanilla Zero Sugar. The move comes after customer surveys indicated people preferred the flavors separate rather than combined into a single Cherry Vanilla formula.
Image source: Getty Images.
Despite recently focusing on its acquisition of energy drink brand Rockstar, Pepsi has found time to develop a vigorous ad push to promote the two fresh flavors in its lineup. The advertisements tie into the company's slogan and campaign "That's What I Like," minted at the start of 2020 to appeal to a new generation of Pepsi drinkers.
Source Fool.com
