Pfizer to Market Viagra Through Roman's Telehealth Service
Pfizer (NYSE: PFE) will provide patients of Roman, a men's health subsidiary of the privately held digital health company Ro, with the only Pfizer-authorized generic version of Viagra, a blockbuster erectile dysfunction treatment.
IMAGE SOURCE: GETTY IMAGES.
Under the deal, Pfizer's U.S. generic subsidiary, Greenstone, will provide generic Viagra to Roman patients following a telehealth consultation with one of Roman's licensed physicians. This is the first time that Greenstone is collaborating with a direct-to-patient health company.
Source Fool.com
