Planet Fitness Just Opened Its 2,000th Location
Planet Fitness (NYSE: PLNT) rang in the new year by celebrating a milestone. The gym operator and franchiser opened its 2,000th location on Dec. 31, in Colorado Springs. This capped off an impressive year of opening 261 new locations for 15% unit growth. Now the company has its sights squarely set on the next milestone: its 3,000th location. With over 1,000 new locations currently in its pipeline, this milestone could be reached in the next three to five years.
But more than just continuing to expand the brand by opening new locations, Planet Fitness is also trying to overcome misconceptions by the public regarding fitness. The company recently sponsored an independent study that came back with four widely-held fitness myths. Dispelling them could lead to increased gym membership.
Image source: Planet Fitness
Source Fool.com
