Popeyes' "Modern Popeyes Renaissance" Is a Large-Scale Style Update and Expansion
Popeyes Louisiana Kitchen, a subsidiary brand of Restaurant Brands International (NYSE: QSR) or RBI, is using its chicken sandwich profits as a springboard for a major makeover and global expansion. Upcoming plans include a push into new markets, further development in existing international markets, and a total redo of the look of everything from food wrappers to restaurant architecture and signage.
Consumers' skyrocketing hunger for chicken sandwiches proved strong enough for Popeyes to come through even the COVID-19 pandemic relatively unscathed. Its sales soared 29.2% last quarter despite the negative pressure of coronavirus and the lockdowns and stay-at-home orders the disease prompted. As the virus possibly ebbs, chicken demand seems to be rising again.
Image source: Getty Images.
Source Fool.com
