Q3 Streaming Signups Favor Ad-Supported Choices, at Expense of Netflix and Disney+
The ever-changing (and increasingly competitive) streaming video market took another sharp left turn last quarter. Titans like Netflix (NASDAQ: NFLX) and newcomer Disney+ from Walt Disney (NYSE: DIS) are still picking up new customers, but not as quickly as they were earlier this year. Comcast (NASDAQ: CMCSA) entertainment division NBCUniversal's Peacock added the most new subscribers during the three-month stretch that ended in September.
That's the word from market research outfit Kantar, which reported its Q3 findings last week.
There are plenty of potential reasons for this, but the implication of this latest report is the one that seems the most obvious. That is, subscription-fatigued consumers are starting to turn to services that don't add yet another monthly bill to the pile.
Source Fool.com
