Restaurant Brands Pits Burger King Against Popeyes in Chicken Sandwich Wars
At this point in the chicken sandwich wars, a fast-food chain needs to have its own version just to remain relevant even if it doesn't really move the needle on sales. Any announcement that a new version will be hitting the market is pretty much greeted with a yawn.
Yet Burger King's decision to introduce its own chicken sandwich is different because its parent holding company Restaurant Brands International (NYSE: QSR) also owns Popeyes Louisiana Kitchen, which effectively reignited the war two years ago when it introduced its spicy chicken version.
There's a real risk that by pitting two of its own brands -- Burger King against Popeyes -- Restaurant Brands will undermine what has been the mainstay of its growth.
Source Fool.com
