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Retailers Are Turning Their Backs on Amazon’s Cashierless Tech


Amazon (NASDAQ: AMZN) recently announced it would sell Amazon Go's automated checkout technology to other retailers. Shoppers will be able to enter stores by scanning their credit cards, cameras and sensors will track the objects they add to their carts, and they can simply walk out of the store to complete their purchases. The service, dubbed "Just Walk Out," isn't tethered to an Amazon account like Amazon Go.

The Wall Street Journal recently claimed that Amazon offered the service to Walmart (NYSE: WMT) and Target (NYSE: TGT), but neither retailer was interested. That chilly response wasn't surprising since both companies view Amazon as a major competitor -- but it also highlights a crack in Amazon's armor, which rivals like Microsoft (NASDAQ: MSFT) and Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google can exploit.

Image source: Getty Images.

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Source Fool.com

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