Revealed: Ford’s Plan to Go Big With the Bronco
Ford Motor Company (NYSE: F) is going big with its revived Bronco SUV: It expects to be selling 200,000 Broncos annually, starting in 2021 -- and we'll see it for the first time in just a few weeks.
Ford revealed its launch plan and sales expectations for the new Bronco to its U.S. dealers in a meeting in Las Vegas on Sunday, and there were a few surprises -- including the fact that a second, smaller Bronco is coming soon.
If nothing else, Ford's sales expectations for the Bronco, and its plans to maximize profit margins, make this news noteworthy for auto investors. Here's what we know.
Source Fool.com
