Roku Just Kicked Its International Expansion Into High Gear
While streaming pioneer Roku (NASDAQ: ROKU) is best known for its namesake set-top box and dongles that facilitate streaming, investors might be surprised to know that it's the company's advertising business that increasingly pays the bills. The devices -- which are sold at or near cost -- are the gateway drug used to introduce the masses to the thousands of ad-supported streaming apps available on its platform, and Roku gets a cut of each commercial shown via one of its devices or a connected TV that uses its operating system.
That model worked so well in the U.S., Roku is taking its show on the road. After launching its European expansion a couple of months back, the company is now pushing further into Latin America. On Tuesday, the company announced a streaming partnership and the release of Roku-enabled TVs in Brazil.
Roku -- Streaming for all. Image source: Roku.
Source Fool.com
