Roku Just Kicked Off Its European Expansion
While Roku (NASDAQ: ROKU) is mostly known for the boxes and dongles that make customizing the streaming video experience a snap, a lower-profile segment of the business now generates most of the company's revenue. The streaming pioneer sells its namesake devices at or near cost in order to expand its installed base, while making the bulk of its fortunes from advertising shown on the devices. This pivot in its business has richly rewarded shareholders, with its stock gaining nearly 500% since it debuted on public markets just two years ago.
Roku is firmly established in the U.S. and it is also available in seven countries in the Americas, but its international expansion is just beginning -- and that's where the company's biggest opportunity lies. The first sign that Roku is beginning to tap the lucrative European marketplace appeared Friday with the release of Roku TVs in the United Kingdom.
Image source: Roku.
Source Fool.com
