Roku Strikes Deal With Its Biggest Competitor
Amazon's (NASDAQ: AMZN) IMDb TV app will now appear on Roku (NASDAQ: ROKU) devices, offering Amazon's lineup of TV shows and movies alongside Roku's content. The free app had been competing with The Roku Channel, an ad-supported video-on-demand service similar to IMDb's.
Amazon could potentially double the number of viewers for its IMDb TV content with the partnership. Approximately 50 million customers currently use Fire TV monthly, the device where IMDb TV was chiefly available up until now. Roku integration will put the Amazon streaming app in the hands of 51.2 million active Roku platform users, Variety reports.
Image source: Getty Images.
Source Fool.com
