Roku's Big Advertising Opportunity in 2021
2020 saw an acceleration in the shift from traditional TV advertising to digital connected-TV advertising. Companies like Roku (NASDAQ: ROKU) were big beneficiaries. But there's one area where Roku still lags the broader connected-TV advertising market, and that presents a massive opportunity for it to keep growing.
Roku has done a great job of attracting more ad dollars over the last few years. Management noted its top six advertisers doubled their ad spend in 2020, and committed to spend even more in 2021. But Roku's still operating in a "supply rich" environment. Monetized ad impressions more than doubled once again in the fourth quarter. In other words, even with the increased spending from marketers, it has even more ad impressions to sell.
Image source: Roku.
Source Fool.com
