Roku's International Expansion Will Start Taking Hold in 2020
Streaming TV platform specialist Roku (NASDAQ: ROKU) has some major tailwinds at its back, namely the shift of viewers from linear TV to streaming and rapid growth in ad-supported connected TV (CTV). But one smaller and nascent catalyst is often overlooked: Roku's international expansion. Roku CEO Anthony Wood has said that international markets represent "a greenfield with a lot of potential."
In 2019, Roku made key progress on laying the foundation for its international expansion, building out its offering in Canada, Mexico, some parts of Latin America, and Europe.
Throughout 2020, Roku's ongoing international expansion may lead to significant account growth outside of the U.S.
Source Fool.com
