Roku's in the Best Position to Win This $7 Billion Opportunity
Connected-TV advertising spending in the United States is expected to more than double over the next few years, surpassing $14 billion by 2023. And with the recent pullback in traditional television ad spend, that trend may be accelerating. Streaming hours are booming amid the coronavirus pandemic, and ad-supported streaming services are some of the biggest winners.
Most connected-TV ads aren't bought directly through the media companies behind the various streaming services. Instead, they use a platform that aggregates inventory across multiple platforms or streaming services. Roku's (NASDAQ: ROKU) OneView (formerly Dataxu), Amazon's (NASDAQ: AMZN) own demand-side platforms (DSP) for Fire TV, and The Trade Desk (NASDAQ: TTD) are three of the biggest and most important ad-buying platforms in the market.
But Roku is in the best position of all three to win an outsized portion of the $7 billion flowing into the market over the next few years.
Source Fool.com
