Senses Working Overtime at Disney's Theme Parks
It's fitting that the new ticketed event at Walt Disney's (NYSE: DIS) original theme park resort is called A Touch of Disney. When Disney California Adventure reopens on select days starting March 18 there will definitely be plenty to hear, see, smell, and taste, but it will be a far cry from the multi-sensory smorgasbord guests typically experience at the Anaheim gated attraction.
There won't be any rides operating or shows running at the event. There will be a limited number of costumed characters and photo opportunities, but the experiences will comply with social distancing norms. It's better than nothing, and it's smart for Disney to frame the experience this way.
Three time zones away in the Disney World -- where its theme parks have been welcoming guests since mid-July -- it has played down the epicurean festivals it hosts at Epcot throughout the year in a similar fashion. It's simply slapping a different sense in front of its festival names. The recently concluded Taste of Epcot International Festival of the Arts wasn't as elaborate as previous years of the Epcot International Festival of the Arts. Touch? Taste? As long as it ends with the sound of a cash register Disney World and Disneyland will be appealing to the one sense it needs to keep its investors hopeful and its cast members working.
Source Fool.com
