Should Match Be Worried About Slowing Growth in Dating App Users?
Is Match Group (NASDAQ: MTCH) about to become a victim of its own success? Because it owns virtually the entire dating app space (including four of the top five apps on the market), Match may soon run into the brick wall of oversaturation.
Data from eMarketer now expects the growth in the number of dating app users to significantly slow over the next few years. Where eMarketer had previously expected growth to rise almost 10% annually and hit over 36 million users by 2022, it has dramatically reduced that outlook, cutting its forecast growth rates nearly in half. It now expects the number of app users to reach just 28.1 million, or a growth rate of just 5.3% a year.
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