Should Peloton Worry About This Top Competitor's IPO?
The growing interactive fitness market has gotten crowded lately. Peloton Interactive (NASDAQ: PTON) is battling several major brands, including Apple's Fitness+, Nike's Training Club app, and Lululemon Athletica's Mirror. While there are many other brands that are not publicly traded, investors should keep their eyes on iFit Health & Fitness, whose NordicTrack and ProForm brands are direct competitors to Peloton's connected fitness products.
iFit recently filed to go public and intends to offer shares on the Nasdaq under the symbol IFIT. When a company files for an initial public offering (IPO), it files a prospectus on Form S-1 with the Securities and Exchange Commission that provides a wealth of information for potential investors to consider.
Here are a few takeaways from iFit's filing and how the company compares with Peloton.
Source Fool.com
