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Should You Buy The Trade Desk Stock Because of New AI Tools?


Share prices of digital advertising software platform The Trade Desk (NASDAQ: TTD) have raced 70% higher through the first half of 2023. There's optimism that the digital ads industry will begin to improve later in the year, and The Trade Desk's already brisk pace of expansion will increase even more if this occurs.

The hype surrounding artificial intelligence (AI) also likely contributed to the stock's advance.  Indeed, even The Trade Desk got caught up in the market's enthusiasm. To help build on that enthusiasm, The Trade Desk announced a new AI-powered tool called Kokai in June 2023.

But is this new tool enough of a reason to buy The Trade Desk stock now?  

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Source Fool.com

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