Snap's Revenue Could Fall Below Even the Lowest Wall Street Estimates This Year
Snap (NYSE: SNAP) has disappointed investors since coming public earlier this year. Both of its first two quarterly earnings reports presented results below analysts' expectations. Now, one of the leading digital marketing research firms, eMarketer, is lowering its full-year revenue expectations below any of Wall Street's analysts.
eMarketer expects Snapchat to generate just $774.1 million in ad revenue this year. That's down from its $900 million estimate about six months ago, and $935.5 million estimate a year ago. It's also below the lowest estimate on Wall Street for Snap's 2017 revenue, which currently sits at $787.8 million.
eMarketer's lower expectations stem from two factors: slower than expected user growth, and poor advertiser sentiment.
Source: Fool.com
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