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Sofi Stock: Buy, Sell, or Hold?


With just three weeks left to the year, the S&P 500 hit a year-to-date high this week and is up about 21%. More investors may be more comfortable getting back into the market as economic indicators point toward a lower risk of a recession and moderating inflation. If these trends hold up, we could be on the cusp of a bull market, and you can get ready for rising prices by investing in top stocks at great prices right now.

SoFi Technologies (NASDAQ: SOFI) has had a phenomenal year and is up 73% in 2023. That's been fueled by incredible performance. But can investors expect more? Let's see if you can still buy shares, or if it's time to cash out.

SoFi has homed in on what's important to its core customers, and it's using that knowledge to expand and become increasingly relevant to how they manage their finances. It calls its strategy the financial services productivity loop, and it involves hooking customers into its system with high rates, low fees, and a simple, all-digital app, and then cross-selling new products and services to them. A Motley Fool survey found that user interface is the most important feature that a younger demographic looks for in an investing app, and that's where SoFi is a star.

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Source Fool.com

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